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EASY IN HAND. AWAY IN THE FUTURE

When creating a MacBook, Apple set a goal that seemed impossible: to achieve the absolute functionality and convenience of the thinnest and lightest Mac laptop. With its compactness, it is more powerful than previous models. The performance of the new MacBook increased by 20% – it is equipped with the new seventh generation Intel Core m3, i5 and i7 processors and SSD ‑ drives, which increased the speed up to 50%.

MORE POWER IN EVERY MILLIMETER

With the seventh-generation Intel Core processor, the MacBook is even faster. From everyday work with applications to solving complex problems, your day will become much more productive thanks to high-speed SSD-drives and acceleration of Turbo Boost to 3.6 GHz.

MINIATURE BODY. HUGE POTENTIAL

Each MacBook component has been carefully designed to fit the space of its incredibly thin and light body. Minimal power consumption is the result of the impeccable interaction of powerful processors and optimized macOS. No fan is needed for cooling, so there is enough space left in the case for the batteries so that you can work all day long.

CONSTRUCTION WITHOUT A FAN The

MacBook runs almost silently. Its processor consumes only 5 watts, so it almost does not heat up and does not need a cooling system. Instead, Apple installed a motherboard on a layer of anisotropic graphite that allows heat to dissipate. Therefore, your MacBook is silent.

BATTERY

To ensure that the charge lasts for the whole day, every inch of the MacBook’s internal space is used. For this purpose, a battery of a stepped molded design was created, which is adapted for each model in accordance with the requirements of its design. As a result, we managed to accomplish the impossible – to increase the battery capacity by 35%.

DISPLAY RETINA. ON THE BORDER OF POSSIBLE The

stunning Retina display on the MacBook is really mesmerizing. More than 3 million pixels and a frameless display – any image looks incredibly lively and detailed. All this is a surprisingly thin Retina display. In order to use all the capabilities of the Retina technology, Apple increased the aperture of each pixel. Now they let in more light, so using the LED backlight with the same screen brightness can be much more efficient.

IMPROVED KEYBOARD. YOU’RE ON YOUR HAND

Apple believes that comfortable work with a laptop is impossible without a full-sized keyboard. And in order for it to fit in a MacBook, literally everything had to be developed from scratch — every key and its mechanism. The keyboard has become noticeably thinner, significantly more accurate and more convenient in operation. Your fingers will feel in place.

UPDATED “BUTTERFLY” MECHANISM. IN THIS ALL THE CHARM The

keyboard with the mechanism of “butterfly” of the second generation has become more convenient, and the speed of its response has increased. When you press a key, it descends and rises without the slightest delay. Pure pleasure.

TREKPAD FORCE TOUCH. FEATURE IMPROVEMENT

The Force Touch trackpad distinguishes the power of your clicks so that your MacBook can react to them correctly. By clicking in any part of it, you can perform a variety of actions in various applications without lifting your finger from the surface. A tactile response, which provides the drive Taptic Engine, allows you to literally touch what is happening on your screen.

TENDER TO FUNNY CONNECTIONS

Powerful technology and a compact body make the MacBook an ideal tool for the modern world in which working with a laptop does not require numerous wires and connectors. And if you still need to connect other devices to it, use the USB ‑ C connector – compact, convenient and versatile.

USB ‑ C: ONE FOR EVERYTHING

A USB ‑ C connector combines everything you need. It allows you to charge your laptop, transfer data via USB at high speed (up to 5 Gb / s) and stream video to an external monitor. Among other things, it is symmetrical and very compact – three times smaller than a regular USB port.

THE PERFECT CONDUCTOR IN THE WORLD WITHOUT WIRES Your

MacBook uses all the capabilities of modern Wi-Fi 802.11ac and Bluetooth 4.2 standards. And Apple’s unique software and services uncover these technologies to the maximum when connecting to a wireless network, transferring files, sorting photos, listening to music, and doing other things.

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